My own branding should look clear, simple and casual. The basic aesthetics are bright - in addition serious and stylish. The main color is a striking blue tone with various shades of grey, white and black as a contrast - minimalistic. The typography is a mix of a modern grotesque and an unusual serif typeface.

The wave-like pattern breaks up the general simple design and layout with a lot of white space and eases the overall impression. Altogether, the goal is to visually create a clear, tidy brand, which has a certain something and a high recognition value.